Florall awards spring 2024
During the edition of tuesday 5th of Marc 2024, a professional jury assessed 12 new cultivars and 4 sales or marketing concepts.
The new varieties were assessed for climate and future resistance, exceptional character, added value within the existing range, visual appeal and overall impression. The gold was awarded to Pyracantha coccinea 'Orange Star', an entry from the Dutch trade fair GrootGroenPlus, with which Florall collaborates. The silver went to Carpinus betulus 'Frank Lagaert', which the jury called a native Flemish bonsai. Finally, bronze went to Distylium 'Coppertone', a medium-high and very healthy evergreen shrub.
Among the new concepts the gold went to First Editions®, a series of 75 varieties that are sold under the same concept when they are at their best. Silver went to a banner that highlights the qualities of the ornamental grass Carex and that can be attached to the sales table. Bronze was for 'Plant of the future', which provides plant information through signs, labels and a supporting website.
The audience award went to Agapanthus africanus 'White Willy'. The visitors were allowed to judge which new variety would appeal to them most, and this richly flowering Agapanthus stole the most of the visiting hearts.
Gold
Concept: First Editions® - Willy De Nolf
More than 75 shrub varieties with added value for the garden are sold under this brand. The jury believes that the concept is based on the creativity of the customer and the retailer. The varieties are offered when they are visually attractive. In this way the offer in the store is automatically renewed. The point of sale material is also visually attractive.
Silver
Concept: Carex - Planten Stevens
Bronze
Concept: 'Plant of the future' - a. Sierplant.be bv
Lagerstroemia is ready for climate change and is also a perfect bee plant. This concept ensures that both consumers and traders become even better acquainted with these qualities. An attractive sign with QR code is attached to the CC cart, in which the plants are presented in the garden center. This is supported with custom labels, a beach flag and information at: www.PlanttheFuture.be.
Gold
Variety: Pyracantha coccinea 'Orange Star' - Plantipp.eu
The thornlessness is a novelty within the range. The jury also finds the evergreen leaves and the orange berries, which remain on the plant during the winter, an added value. The Pyracantha is drought resistant, the flowers are interesting for bees and the fruits attract birds. Pyracantha entered the competition via GrootGroenPlus. In the photo: Didier Hermans, board member of GrootGroenPlus.
Silver
Variety: Carpinus betulus "Frank Lagaert" - PCS
This Carpinus betulus, which was propagated at the nursery of David Bömer (NL), is notable for its compact growth habit and fine leaves. The jury sees many possibilities for the terrace and for use as a solitary plant in a city garden. “It is a native bonsai, a new use of what was always a hedge plant.” This cultivar is a strong newcomer within the range of climate trees. It is launched in honour of Frank Lagaert for his efforts at the PCS (Ornamental Research Centre) in the search for a wide range of trees suitable for the climate. In the photo: Dominique Van Haecke, tree nursery researcher at PCS.