Florall awards spring 2024

During the edition of tuesday 5th of Marc 2024, a professional jury assessed 12 new cultivars and 4 sales or marketing concepts.
The new varieties were assessed for climate and future resistance, exceptional character, added value within the existing range, visual appeal and overall impression. The gold was awarded to Pyracantha coccinea 'Orange Star', an entry from the Dutch trade fair GrootGroenPlus, with which Florall collaborates. The silver went to Carpinus betulus 'Frank Lagaert', which the jury called a native Flemish bonsai. Finally, bronze went to Distylium 'Coppertone', a medium-high and very healthy evergreen shrub.
Among the new concepts the gold went to First Editions®, a series of 75 varieties that are sold under the same concept when they are at their best. Silver went to a banner that highlights the qualities of the ornamental grass Carex and that can be attached to the sales table. Bronze was for 'Plant of the future', which provides plant information through signs, labels and a supporting website.
The audience award went to Agapanthus africanus 'White Willy'. The visitors were allowed to judge which new variety would appeal to them most, and this richly flowering Agapanthus stole the most of the visiting hearts.

Gold

Concept: First Editions® - Willy De Nolf

More than 75 shrub varieties with added value for the garden are sold under this brand. The jury believes that the concept is based on the creativity of the customer and the retailer. The varieties are offered when they are visually attractive. In this way the offer in the store is automatically renewed. The point of sale material is also visually attractive.

Silver

Concept: Carex - Planten Stevens

Stevens developed a banner that can be attached to the sales table and that highlights the qualities of Carex. The jury believes that the banner presents the characteristics and advantages of the plant in a readable and understandable way. The presentation at the fair was excellent.

Bronze

Concept: 'Plant of the future' - a. Sierplant.be bv

Lagerstroemia is ready for climate change and is also a perfect bee plant. This concept ensures that both consumers and traders become even better acquainted with these qualities. An attractive sign with QR code is attached to the CC cart, in which the plants are presented in the garden center. This is supported with custom labels, a beach flag and information at: www.PlanttheFuture.be.

Gold

Variety: Pyracantha coccinea 'Orange Star' - Plantipp.eu

The thornlessness is a novelty within the range. The jury also finds the evergreen leaves and the orange berries, which remain on the plant during the winter, an added value. The Pyracantha is drought resistant, the flowers are interesting for bees and the fruits attract birds. Pyracantha entered the competition via GrootGroenPlus. In the photo: Didier Hermans, board member of GrootGroenPlus.

Silver

Variety: Carpinus betulus "Frank Lagaert" - PCS

This Carpinus betulus, which was propagated at the nursery of David Bömer (NL), is notable for its compact growth habit and fine leaves. The jury sees many possibilities for the terrace and for use as a solitary plant in a city garden. “It is a native bonsai, a new use of what was always a hedge plant.” This cultivar is a strong newcomer within the range of climate trees. It is launched in honour of Frank Lagaert for his efforts at the PCS (Ornamental Research Centre) in the search for a wide range of trees suitable for the climate. In the photo: Dominique Van Haecke, tree nursery researcher at PCS.

Bronze

Variety: Distylium 'Coppertone' - Willy De Nolf

Distylium 'Coppertone' has coppery-red new foliage that matures to a cool blue-green. This evergreen shrub is disease resistant and adaptable and is a great choice for mid-size plantings. The jury emphasized the evergreen character and the possibility for use as a ground cover.

Gold

Audiance award: Agapanthus africanus 'White Willy' - Agapanthus bv

This beautiful white, richly flowering and evergreen Agapanthus has been selected for its beautiful full white flowers, but also for the number of flowers. ‘White Willy’ just keeps on blooming. This cultivar keeps on blooming in the greenhouse during the winter.

Florall awards autumn 2023

The autumn edition of Florall on august 22 counted a total amount of 70 producers and twelve suppliers and export companies. A fairly complete range of green and flowering houseplants and all kinds of visually attractive plants was shown, often with multiple applications for the garden and patio, but also suitable for indoor use. There was confidence among the participants that it will be a decent autumn. There were many visitors from the Netherlands and abroad, with a remarkable number of visitors from Norway, Sweden, Italy, the United Kingdom, France and the Netherlands.

A professional jury once again awarded potentially interesting novelties. There were 20 entries in the 'variety' category, an absolute record. A new concept was also awarded with 'Ceci n'est pas Une Rose'. The jury assessed climate and future resistance, distinctive character, added value within the current range, visual attractiveness and the general impression the novelty made on them. Gold went to: Buddleja Butterfly Candy® Little Ruby, which stood out because of its compact growth and ruby red flowers. The silver was for: Symphoricarpos chenaultii Fiesta Berry and the bronze for: Helleborus niger 'Winterfall'.

For the first time, visitors were also allowed to vote. The audience award went to Echinacea SunSeekers Sweet Fuchsia, a DS Plant entry.

Gold

CONCEPT: Ceci n’est pas Une Rose - Meerplant

The name may already sound a bit familiar, because during Florall in March, Rosa 'Green Summer'; one of the 3 varieties sold under this concept, was awarded gold as a new variety. At first sight this ground cover does not look like a rose. The small-flowered florets have been selected for their health, climate resistance, abundance of flowers, user-friendliness and beautiful colours. The jury appreciated that this concept emphasizes the use of roses as ground cover. These climate-resistant varieties can also do well on the patio, with the rose hips providing additional decorative value afterwards.

Gold

VARIETY Buddleja davidii ‘BotEx 006’ - Willy De Nolf

Brand name: Butterfly Candy® Little Ruby. The flowers have a light, sweet scent and are very attractive to butterflies and bees. The jury praised this compact, well-filled and richly flowering type, with striking ruby-red flowers, also for its climate resistance, biodiversity value and all-round application options. This plant fits in small gardens, but also in a pot on the terrace.

Silver

VARIETY Symphoricarpos chenaultii ‘Rant02’ - Boomkwekerij Antonissen (Groot Groen Plus)

Trade name: Fiesta Berry. Beautiful, compact cultivar with distinctive fine, variegated foliage. Healthy plants with a fresh appearance. The jury appreciated the very strong climate features of this plant. It can withstand both drought and wet conditions and is very disease resistant. The variegated drawing is stable and does not turn green. This entry also won silver at GrootGroenPlus 2022. This fair always submits 3 novelties for Florall.

Bronze

VARIETY Helleborus niger ‘Winterfall’ - Helleborus

Winterfall is a compact helleborus whose flowers are clearly visible. The lot presented was very uniform. Very positive is that this variety blooms before Christmas. Besides in the garden, there are also possibilities on the terrace or balcony. The variety is very disease resistant.

Gold

VISITORS AWARD Echinacea SunSeekers Sweet Fuchsia - DSPlant

This variety won the hearts of visitors with its bright and vibrant fuchsia-pink petals. It stays short (up to 45 cm), thrives in sunny gardens and flower beds and adds a splash of colour to any outdoor space. It is also useful as a cut flower and attracts bees, butterflies and other pollinators, adding to the ecological value of the garden.