Florall autumn 2025

During this edition, a professional jury evaluated eleven new cultivars and two sales or marketing concepts. The new varieties were assessed for climate resilience, uniqueness, added value within the existing range, visual appeal and overall impression. Gold was awarded to Vitex 'Daniel Searle' (Magical® Chicagoland Blues), a striking deciduous shrub.
Silver went to Salix candida 'Iceberg Alley' and bronze to Caryopteris clandonensis 'Beyond Midnight' (Daniel Searle). Notably, Willy De Nolf Nursery claimed all three prizes for new varieties.

Among the new concepts, the gold award went to the "Summer Herb Mix” by Decadt-Verhelst Nurseries. This concept offers garden centres five different summer herb mixes, each presented in a 23 cm pot with its own colour. These pots are a perfect addition to patios. The matching labels indicate how the fresh herbs can be used. The themes are: pizza, aqua, cocktail, gin, and BBQ.

The audience award also went to Vitex 'Daniel Searle', confirming that visitors agreed with the jury in selecting this variety as the most charming new variety.

Gold

Concept: Summer Herb Mix - Decadt-Verhelst

Decadt – Verhelst offers garden centres a "Summer Herb Mix for the Patio" in five different colours in 23 cm pots. Each colour is reflected in the label, which clearly indicates the use of the fresh herbs. The themes are: pizza, aqua, cocktail, gin, and BBQ. The herbs are available from June to September, 17 pots per layer in a mix of five different themes.
The jury unanimously recognized the added value for consumers, who can pick fresh herbs from their patio instead of using dried herbs. The five different labels and pot colours allow for an attractive presentation in garden centres.

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Gold

Audience award & Variety: Vitex ‘Daniel Searle’ (Magical® Chicagoland Blues) - Willy De Nolf

A deciduous shrub with fragrant, lavender-blue flower plumes. This cultivar was selected for its compact, upright growth (to approximately 150-200 cm tall) and exceptional winter hardiness. The narrow, palmate leaves are fresh green and emit a pleasant fragrance when touched. The plant attracts a large number of bees, butterflies, and other beneficial insects. It is suitable for borders, combinations with shrubs, or as a specimen plant.
The jury appreciated, among other things, the compact growth, which makes this plant suitable for smaller gardens, as well as its late flowering period, at a time when there are fewer flowering plants in the garden. Being a drought-tolerant plant of Mediterranean origin, it offers promising opportunities in the context of climate change.

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Silver

Variety: Salix candida ‘Iceberg Alley’ - Willy De Nolf

A very hardy shrub whose powdery, silvery-grey foliage adds unique texture and contrast in the garden, especially when combined with other plants. Iceberg Alley blooms in spring with silver catkins with red stamens, is tolerant of moist soil, and is therefore an excellent choice for rain gardens.
The jury appreciated the decorative foliage, which can also be used as cut greenery. It is a compact Salix, valued as a bee-friendly plant and suitable for planting in wadis.

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Bronze

Variety: Caryopteris clandonensis 'Beyond Midnight' (Daniel Searle) - Willy De Nolf

Caryopteris is a months-long blooming bee magnet that also tolerates drought and heat. Caryopteris blooms so profusely that some varieties experience slight discoloration and dropping of leaves and flowers. But with Beyond Midnight®, the foliage remains a beautiful dark green until the end, and the flowers retain their stunning deep blue colour.
The jury clearly recognized the added value of this Caryopteris within the current range and appreciated its visual appeal and climate resilience.

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Florall awards spring 2025

During this edition, a professional jury evaluated nine new cultivars and two sales or marketing concepts.

The new varieties were assessed based on climate resilience, future potential, uniqueness, added value within the existing range, visual attractiveness and overall impression. Gold was awarded to Lavandula intermedia ‘Sensational’, an entry from the Dutch trade fair GrootGroenPlus, with which Florall collaborates. Silver went to Hydrangea serrata ‘Magic Pillow’ and the bronze to Erica x darleyensis ‘Torero’.

Among the new concepts, gold was awarded to Siergrassen Vermeersch,for a mixed tray of Libertia ixioïdes, a perennial with a grass-like appearance and striking colours. Silver went to One Boo, a concept that immediately communicates to consumers that Fargesia is a non-invasive bamboo.

The audience award went to Agapanthus campanulatus 'Blue Curaçao'. Visitors were allowed to vote for their favorite new variety and this Agapanthus captured the most hearts.

Gold

Concept: mixed tray van Libertia ixioïdes - Siergrassen Vermeersch

The New Zealand Iris is a perennial with a grass-like appearance. The leaves are striking bronze-green with a yellow stripe (Goldfinger). The variety ‘Taupo Sunset’ changes colour from yellow-green to purple-red in winter. It blooms in June–July. The iris-like flowers are white.
The concept is that each tray consists of a mix of Golfinger'® and 'Taupo Sunset'®, which is offered in garden centres.

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Silver

Concept: One Boo - Plant Select

To provide both consumers and professionals with clear information, Plant Select developed the 'One Boo' concept. This concept represents non-spreading bamboo cultivated via in-vitro. ‘One Boo’ highlights its non-invasive nature and compact, bushy growth. The brand includes several varieties that differ in stem colour, applications, size, ..., and is available all year-round. Since Fargesia One Boo thrives in pots, the PoS materials are designed with terrace and patio owners in mind. The concept is suitable for all European distribution channels, from DIY stores to retail and garden centres.

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Gold

Variety: Lavandula intermedia ‘Tesseract’ (Sensational!) - Hoogenraad Handelskwekerijen BV (inzending GrootGroenPlus)

Lavandula intermedia Sensational! has broad, thick, silver-colored leaves. The flowers are exceptionally large (11 cm) and intensely purple, arranged on densely flowered spikes. It blooms profusely from summer to autumn, thanks to a second flowering cycle. Sensational! has a compact, upright growth habit, forming a well-branched plant approximately 60 cm high and wide. The plant is highly resistant to leaf spot and root diseases and emits a delicate floral fragrance.
The jury was charmed by the long flowering period, the large flowers and the strikingly thick ‘succulent’ leaves. For wet soils, the resistance is an added value. The plant is drought-resistant and has a chance of becoming a stayer in the assortment. The attractiveness for bees and bumblebees is an added value.

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Silver

Variety: Hydrangea serrata 'Magic Pillow' - Plant Select

A small, compact, low-growing Japanese mountain hydrangea. This bushy, profusely flowering ground cover spreads via underground runners. It blooms from June to September with flat pink or blue flower clusters.
The jury appreciates also its potential as a low-growing ground cover in a shady environment.

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Bronze

Variety: Erica x darleyensis ‘Torero’ - Sparhoeve

Winter heather (Erica carnea and also Erica x darleyensis) has a very high nectar content, making it a valuable food source for bees early in the spring. ‘Torero’ blooms from February to April, producing striking red (heliotrope) flower spikes up to 8 cm long, which contrast vividly with the dark green foliage.
The jury appreciated the large deep red flowers. The variety blooms a little later than other Ericas, but offers a lot of nectar at a time when there is little flowering, which is valuable for bumblebees and bees.

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Gold

Audience award: Agapanthus campanulatus 'Blue Curaçao' - Agapanthus

Agapanthus 'Blue Curaçao' is a deciduous Agapanthus with exceptional floriferousness and beautiful light sky-blue flowers. In the selection field, this cultivar stood out year after year because of its abundant flowering. A particularly characteristic is its ability to continue flowering, which is rare in deciduous varieties. 'Blue Curaçao' is highly winter-hardy, making it an excellent choice for borders and perennial plant combinations, but it also thrives well in pots.

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