GrootGroenPlus and Florall have been collaborating since 2009.

A partnership between the two true tree nursery fairs within the tree nursery centre of Europe is highly valuable. They represent two production areas less than 100 kilometres apart from one another, and when combined they are the chief supplier of the European tree nursery market.

Florall, a one-day event, takes place every year in March and August, whereas GrootGroenPlus, a three-day event, is held every year in October. Both trade fairs exchange winning novelties and exhibitor space. In addition, they ensure press presentation and continuously work to develop new possibilities in order to further intensify the collaboration.

The exchange of novelties is one of the most significant pillars of the collaboration. This gives the presentations by the growers the attention they deserve, and stimulates inclusion into the range and the sale of novelties.